Advert analysis
This is a poster of the
band ‘ greenday’, this poster showcases
the bands new album ‘ 21st century breakdown, the way in which this
poster is set out is standard for its particular genre, the name of the band is
the largest text on the poster, this is their brand identity, this text is used
on all of their albums and posters, this makes the band seem more familiar to
its fans and this allows them to sell their brand to their audience more easily,
the text itself has a unique point to it, the text looks like it has been
painted on which explains the slight
rugged look , this also represents the rebellious nature of this band or in fact
this genre.
The poster also supports the
theory of Andrew Goodwin, the star image theory, mainly due to the largest or
the closest image to the viewer is in fact the lead singer therefore making the
product sell better.
The image of the band shows
that the entire band is in a close distance to the viewer meaning that each
member of the band is just as important as the other members of the band.
Also the general color of the
poster is black suggesting that because they have not went for a more colorful
approach they are trying to get straight to the point, also the writing is very
basic primary colors, in this case white and yellow, once again this is nothing
flash and its main purpose is to grab the viewers attention, also all of the
writing which includes the main and the extra details on the poster are in bold
writing once again referencing to a possible rebellious feel and to get the
audiences attention straightaway.
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