Digipac Analysis

This Digipac is for the album 'Day and Age' by The Killers. The Killers are discribed as a rock/indie band due to their previous albums. The 'The Killers' text is a brand identity that allows the audience to instantly know if a product is part of the The Killers base. This digipac is only 3 panes, the one we will be producing will be 6 panes but the basic principles apply. The overall theme of the digipac can only be discribed as mosasic effect, which in on all three panes.

The first pane or 'Title pane' has the mosasic effect covering the entire space, the image is of a cliff/mountain in a desert at night. A image such as this may have multiple meaning that apply to many different people. The Vague nature of the image allows the audience to add their own interpretation of it meaning and add this new found knowledge to songs. The mosasic effect is similar to the 'The Killers' text in which the image is comprised of 100s of small dots. This may a consequence as the same text has been used on all the 'The Killers' albums. The reason for the mosasic effect may the connation of immortalisation and timelessness as if something is painted or created. It becomes timeless as it does not change, this is an underlining theme present in this album.

The second pane contains the same mosasic theme, but also the track list and many intutional information. This pane has the same image as the last, it is a continuation of the image. This is used to have a common link between the panes, ensuring the theme continues. The spine contains the band name and the name of the album. This is essential and compulary for every digipac to possess.

The third pane is the most intresting as it includes close-ups of the band. This is conventional of the Rock Genre to have images of the band, linking with Andrew Goodwin 'Star Image'. But this pane slightly subverts the norm of the genre, as the images of the band are on the back pane, not the front. Also the images themselfs are distored same of the rest of the digipac, to create a surreal effect, this effect is more apparent as the images of the band are more distinguishable than the landscapes present on the other two panes. This highlights the unique style of the band and again their unique perception.

The CD again follows the mosasic style, but as there is no image the style is based off, creating a more detached and surreal feel. The colour scheme is idential to its digipac counterpart. The CD itself has no unique visual quilities that are not present in the digipac, making this more of a accompaniment to the digipac.        

By Alex Preston