Advert Analysis

This is a poster of the band 'The Killers' this poster showcases the bands new album 'Day and Age'. The composition of the poster is the standard in this genre, the name of the band in the largest text. In the case of the 'The Killers' the text is their brand identity, this type of text is used on all of their albums, and posters. This is known as a brand identity, it allows the band sells them self to the audience easily. Similar to motifs used in film and TV, a brand identity is a direct link between a symbol or a idea i.e The Killers title text, to ensure the audience knows that the product is linked to the band. The text it's self is unique, it consists a 100s of dots. Similar to the lights on a stage, it may be a link to the technological era, as all of the bands songs have a reminiscent undertone.

 The poster conforms to the theory of Andrew Goodwin 'Star Image' as the largest image on the page is the a photo of the band. The image of the band has been put through a visual filter to create a more vintage look and feel. This links to the underlining theme portrayed by the bands new album 'New age' this also intricately links with the text, giving the poster a juxtapositional feel. This a common for the Killers as the main selling point of there work is there unique perception.

The Digipac is placed in the bottom left hand corner of the poster is located on a blank background, the whole bottom 1/3 of the poster is black. Similar to a footer, all of the important information is located on the black footer; release date, barcode, intuitional information. It is unconventional for the Digipac and advert not to have intricate links, such as style or design. In this case only the 'Brand Identity' the font used for the 'The Killers' is the only commonailty.

The image of the band has a intresting composition the lead singer in on the left, away from the other members of the band. He is also located closer to the camera, implying that he is more important. This also links to isolation and segregation, a common theme explored in this genre. This image highlights this is a subtle way, the attire of the lead singer is also different then his band members. He is wearing a leather jacket with some interesting shoulder pads. The wall behind him is whiter than the wall behind the others, further implying his importance and his isolation from the band. The release date is in plain bold white text on the black header, to ensure it is seen clearly.




By Alex Preston