Shooting Schedule

Shooting schedule from Presto2012media

This is the shooting schedule which is a shot by shot view of the storyboard. Slight changes maybe present in the final cut.

Digipak Experimentation (Alex Preston)

As my skill level is beginner, the ability to use any effects at all in photoshop was a plus for me. I tried many different effects, one or two worked. With more time I believe I can create a image that encompasses many skills to a good level. But as it stands I should not let near the program Photoshop for the safety and sanity of the team.

Recce Shots (Band)

Simple Head-shots of the band 

These shots were test shots for a test digipac experiment.

Music Video Analysis (Dan Spurway)

The Killers - Mr Brightside

The opening shots displays the band, in gold, with a red curtain behind them, with golden stars. The use of gold is used a lot throughout the settings within the video, in the sense that Brandon (the lead vocalist), wears a golden-coloured waist-coat. Also, the gold elements can be seen in the colour of the wood which makes up the double bass. The gold isn't simply limited to the band, but is used a lot in the setting. As we can see in the next few shots, two golden arc beams hang to the left and right of the stage where the band are playing. The gold is an obvious visual connotations of wealth and power.

The wealth is also present due to the elegant building, along with other characteristics, such as the Chinese Imperial guardian lion sculptures, which are also known as Foo Dogs and "Shishi". The historic symbolism of these sculptures were power, importance and sophistications, as the figures would be placed typically near Chinese Government buildings. It's made quite apparent that the person who owns this building considers himself to be in a position of power.

Later we see a fair maiden looking up at Brandon from her seat. Lust and romance are in this woman's eyes, as the iconography of her shy smile and twiddling with her hair gives us the audience no doubt she is flirting, or at least enticing him with her charm. This clearly works as Brandon and the woman often have an eye line fixed on one another. The women herself is in fact very pale, with subtle rosiness in her cheeks and boldly red lips. This decolourisation in her skin could be her washed-out energy, and sheer tiredness, being at the beckon call of the gentleman we later see in a smoking jacket. However, this meaning could in fact be an ambiguous expression of power and class too, due to the fact that during the 1400's, it was common for women to make their facial complexion whiter, using egg whites. In society then, the whiter a person was, the more power they had, as dark people were classed as labourers, spending time out in fields. However, as we see later, I believe the woman is white due to sorrow and tiredness. On the other hand, the fare complexion and fare hair could be used to symbolise innocence, and an angelic persona, which has been subtly tainted. The clothes she's wearing are also fare, with frayed ends. This too adds to the fact that she initially appears to be this delicate, frail woman.

In the next section, we are introduced to a man, aged in his late forties, up to mid-fifties. The man sits alone, in a large padded seat, wearing a smoking jacket and holding an apple in his right hand. The man appears to have wealth, as he sits with a smug face, calm, and a relaxed attitude. When the man tosses the apple to the lady, we see that the man has control over the lady. This may be in the sense that he is married, or engaged to be married to the fare lady; or that he dominates her, due to money, power, or as simple as gender stereo-typing. The way this man chucks the apple to the lady immediately places her in a fixed role, restricted in some way, much like the phrase "give the dog a bone". Also, as we consider the age difference, we see that the young lady, who is made to be in her early-to-late twenties, is being put into her place in society as immature and dysfunctional. The ageist and sexist remarks portrayed could be a strong visualisation of Gauntlett's theory, in regards to stereo-typing amongst age and gender in these current times. Though, it has been placed through an amplification perspective and has been incorporated in an historic period.

The surroundings of the man in a smoking jacket, are based around the colours red and gold. The implications of gold suggest that the man has power, which I discussed earlier. However, the use of red could be a link to the symbolism of life. The life within each person is the blood (red), and therefore acts as the force driving people. As red can act as energy, we can see this person is full of life, posing smugly as his performers (the women) act for him, as well as potential clients; where clients is meant in a derogative way. Red could also refer to blood in a negative connotation, and relate to the white of the fare lady. The blood could be abuse; torment, verbal abuse; or even physical abuse, which again can be a sinister meaning behind Gauntlett's theory. Another iconic visualisation of the colour red could be the apple which is tossed to the fare lady. This red apple may have a link to the abuse I said before, as the lady later places the apple down on to the table, and begins to lead the older gentleman to her right, away for seduction; as well as each extra person, after the iconic apple is tossed to her.

In the next section, where the man tosses the apple, us and the audience receive a glimpse of the relationship between the two. As we can see, the relationship is clearly favouring the man, as the use of that memorable tossing of the apple can be captured and interpreted as holding the power, and having this ability to own and control this fare maiden. Therefore, the white complexion of the lady could be related a lot to fear; along with the point discussed with the red being seen as a visualisation of the fear too. However, the fear could be contradicted by the fact that the lady is subtly flirting with Brandon. Another key point is the finger gesture that the man gives to the woman. When the man points his finger, it's clear that this is his way of overtly showing his disapproval. However, as his finger is suggesting the man next to her, she interprets the gesture to lead the older man; which still shows that the man is always placing the woman in a certain state. At this point, after the man is lead off screen, the idea that this room is a brothel is confirmed, due to the fact that she looks depressed, or bored by the fact that the man in the smoking jacket, whom we now see as a pimp, is once more making her carry out a derogative task.

Finally, throughout the video, it's made clear that the man in the smoking jacket, who we now strongly suspect is a pimp, acknowledges the fact that Brandon wishes to get closer to the fare lady, yet doesn't permit. This strongly relates to Stuart Hall's remark, that for representation in music videos to be meaningful, to audiences, an element of recognition must be present, in the form of a situation or idea which has been experienced. The situation here, is that Brandon can't get to know the girl. This can certainly be related to, as many have been prevented from getting to know someone, due to their parents, or society disapproving the communication.

Lip-synch Practice

This, by far has been my hardest task to complete, due to my total lack of skill involving Final cut. But I push through and learnt from scratch how to use Final Cut. I learnt how to use markers to line up two separate audio tracks to sych them together, also how to cut and crop audio and video files, but more important than all of that, I learnt about the importance of locking each layer to prevent accidental changes. I also started to understand how each layer acts in regard to the whole piece. I feel that I am competent at using Final Cut for simple tasks and hope to improve in time for my music.

Treatment Sheet (Costumes, Make-Up)

This treatment sheet focuses on the attire and make-up of the band and 'Jane' it refers to many real bands in the same genre.

The Actors

Jane

Played By Karen O'Leary

Brother

Played by Dan Spurway 

The Band

Lead Singer 

Drummer

Guitarist

Filming Schedule

Filming Schedule


Recce Shots (Location) - 8th October 2012 (Completed)
Recce Shots (Band) - 16th October 2012 (Completed)
Recce Shots (Jane) - 10th October 2012 (Cancelled)
Recce Shots (Jane) - 2nd November 2012 (Complete)

Test Footage - 31st October 2012 (Completed)
Filming Location 1 (Band) - 8th November 2012 (Cancelled)
Filming Location 1(Band) -12th November 2012 (Completed)
Filming Location 1 (Band) - 14th November 2012 (Completed)
Filming Location 1 (Band) - 15th November 2012 (Completed)
Filming Location 2 (Jane) - 2nd November 2012 (Completed)
Filming Location 2 -(Jane)  25th November 2012 (Completed)


Test Footage-  23rd/24th November 2012 (Completed)
Photoshoot- (Band) Digipak, Advert- 23rd November 2012 (Completed)
Phootshoot, (Jane) Digipac, Advert - 24th November 2012 (Completed)

Risk Assessment

Risk assessment from 0Dan0

A risk assessment is a document which highlights any and all heath and safety problems. It also follows any delay or change from the shooting schedule.  

Audience Research (Online)

Digipac Analysis (Dave Waugh)

Digipac Analysis

This is a digipac for the album Riot act by pearl jam, pearl jam are recognized as a rock band, this can be shown /proven by the previous album work, however the brand identity of pearl jam is not shown on the front cover, but it is shown on the actual CD, this digipac is only 4 panes, the one that we shall be using for our product will be 6 panes, the overall theme of this digipac is meant to symbolize the band doing a live performance.

The first pane of this digipac or the title pane, a black background with the title of the album in the center, the album title is sown to have been scraped or possibly chiseled on, this could symbolize that this is underground music, in other words music that is not what you would expect to hear from the rock genre, therefore it is underground and away from popular culture, also on the 1^st pane there is 2 skeletons which look to be hiding behind what looks like prison bars, this could possibly be referencing to the name of the album ‘riot act’ mainly due to both prison and ‘riot act’ having a connection.

The second pane of the digital contains the Cd of the album ‘riot act’, the writing on the 2^nd pane is in block capitals and in white, this is so it would have stood out more to the audience, also in the background of the 2^nd pane pictures of the band are shown to be possibly recording or possibly performing the songs of the album, this sticks with the common theme of rock  (instruments shown to symbolize genre)

The 3^rd pane of the digipac consists of a dark location which what looks like spotlights which are slightly covered up by a smoke effect, all of these little feature suggest that the album is being performed in a possible underground location.

The 4^th and final pane of the digital shows the track list of the album, however this is different to the 2^nd panes writing as the 4^th pane goes back to the style of writing which was used in the 1^st pane (scraped or chiseled in), once again to symbolize the underground music theory, this is backed up by the dark background with the smoked out spotlights being used as the general background of the 4^th pane.

Inspirational Videos (Other)

This opening sequence to a TV show 'The Killing' uses some very interesting camera angles and shots. The more prominent of which is use of framing shots and/or restricted angles to create a dark and eerie feel. Every shot is framed, this used in conjunction with creative editing creates a dark and gritty world. The use of thought  beats is present in the video, as this is the opening sequence the same theories cannot be applied. But the cuts to other images, that have been put through a visual filter illustrate the ability to use plain images and intercut them with more explicitly provocative images to showcase the link between them.





This is a basic make-up tutorial following the design of a well known artist 'Amy Lee' the lead singer of the popular rock band 'Evanescence' her particular composition make-up is ideal for the semiotic connotations needed to be evoked in the audience. The make-up tutorial main focus is the eyes as a defined pair of eyes can have very strong photogenic qualities.
   

Inspirational Videos (Music Videos)

Music Videos


The Location chosen by the band in this video, conveys similar things to the our music videos. The use of extreme/close-ups for the majority of the shots that included the band, conforms to the theory of Andrew Goodwin. Gives the video a rough and gritty feel. There is no extreme long shots of the city, they are replaced with framing shots of the 'Underground' of the city. Adding to the niche nature of the video.






The main incentive for using this video was the focus on the female protagonist, as our video includes a narrative strand focusing on the a female lead. The genre of the video is the same as ours, but has a female lead singer. This ensure many of the shots used of the lead 'Amy Lee' cannot be applied to our video. But the main reason for choosing this video is the seamless transition between narrative strands. This is mainly due to the two strands being set in the same location, but a similar logic can be applied to a video with the two strands being set in different locations, similar actions being completed in both can link the two thus a cut can be seamlessly applied. But as the two strands follow two completely different grops of people, a similar angle can be the common link allowing for a seamless link.    




The main focus of this video is the focus on the band performing, our song is very instrument savvy. Encouraging a creative use of the camera shots to showcase the instruments used. This ensures the video will be more complex in its editing process. As in addition to the thought beats used in the video the cuts must coincide with the instruments in the song. This video was a simple reference on the use of the editing to ensure the instruments are showcase in all their glory.





The main focus of this video is the focus on the band performing, our song is very instrument savvy. Encouraging a creative use of the camera shots to showcase the instruments used. This ensures the video will be more complex in its editing process. As in addition to the thought beats used in the video the cuts must coincide with the instruments in the song. This video was a simple reference on the use of the editing to ensure the instruments are showcase in all their glory. This video has must explicit gore to show the extent suicide has on the psyche of the friends and family of the victim. We will be using this in more implicit manner as the brutality of suicide is not as apparent in the lyrics than in our video.      



This video illustrates the use of mise-en-scene that is need for a our video, as our video is not as surreal as this, the extent can be lessened. But the principle is the same, the use of colour has strong connotation that we must exploit to gain a response from the viewer. The main use of colour in our video is the difference between the band and the Jane narrative. We also looking at the visual transition present in the video and how they are connected to the lyrics and the action shown on screen.





The attire present in this video is a little to surreal for our video, but the video has many redeeming qualities, the most explicit being the transition between shots, the light fade merges with the cuts. Further personifying the overall tone of the video. This creative editing will only be effective if the performance is believable, the lead singer does a great job of emphasizing the lyrics. The attire worn by the band is not suited for our video.

This video did not influence the music video, more so the Digipak and Advert. Throughout the video text appears containing lines such as 'Forgiveness', 'Anger'. This interesting way for showcasing emotions, is a great platform for us to add depth to the Digipak, we decided to add 'Lines' across the panes, which maybe messages or maybe describing emotions.    

Treatment Sheet (Setting & Performance)

The treatment sheet discusses the importance of specific elements such as camera or lighting. It has presented in a professional fashion. 

Recce Shots Location (Jane)

Location 1

This location we house the 'Jane' Narrative strand of the music video, the location is open and light in direct opposition to the location of the Band.

The marina area in which the filming should take place, has many paths and paved routes, but this path allows for many framed shots. May allow for Jane's journey to be more easily portrayed.   

The location is closer to the water, and more open than the path above, allows for a more direct contrast to the location the band is placed. 

The wide open visuals from this POV is amazing, the paved path can be used as Jane's 'Path' and will be very ascetically pleasing due the view of the water and boats. Also as filming will take place in the colder months, the sky may allow for pathetic fallacy to be used.   

This is a shot taken from the same position, only the other side the large house has with a bell tower is an older design. Can have connotations of church, thus death and funerals. 

Even the position of the pervious shots has a distinct style that can be exploited. This structure can be symbolised as a 'Hub'. And maybe the perfect place to end Jane's journey.       

This shot is closer to the water front, this has a more disquieting feel than the more clean and lighter locations further towards the house inland.  

This shot shows the buildings in the distance, and the water in conjunction with grassy foliage, can be a perfect place to place a fragmented narrative.

 

 

 

 

 

 

Mood Board (Make-up, Costumes)

Mood-Board (Costume, Make-up)

We used Lino. Text and images was mixed to create an informative way to view our costume ideas.    

Audience Profile

This is an Archetypical Fan of the rock genre, the information has been presented via his Facebook page.

Jim Nelson - Facebook


Video Interview

Audience Research

Basic Questionnaire



Analysis of results took from a sample of 10 students.

Q.1) What is your Favorite Genre?

This majority of answers were Rock, this maybe due to the questionare being focused on students with similar commonalities to Jim Nelson our archetypical Fan. But the second highest is Pop, this is because this genre is the most 'Mainstream' more common on the radio and other multi-media mediums. Therefore insuing it reaches a larger audience.


Q.2) How many Rock/Indie bands are on your Mp3?

This question does not hold much relevance in the creation of the video, but did show a unique corralation between knowledge of the rock genre and links to pop music. This question allows for more in-depth look in to how accustomed the person is with the rock genre.    

 

Q.3) How much Do you follow the rock Genre?

Q.4) Do you listen to these Bands?

 

This question allowed us to again, look at the rock 'familiarity' of the subjects. All bands listed have a simlilar style via, the music or the videos.  

 

Q.5) Is there a reason why you listen to this genre?

 

 This section was open-ended so the answers good allow us to create a video, covers these themes. Many stated that it is due to the lyrics used. they are described as 'Thought Provoking' or 'Intriguing', this is because of the theme covered by the rock genre, such as death, betrayal and isolation. Are more niche focused but are more contriversal.  

 

 

Q.6) Choose a Band and explain why you like their videos?

 

Many people explanations consisted of the narrative that the video presents. Others stated it was due to star image, 'Amy Lee is hot' was the statement made. This is conventional of Laura Mulvey theory of the Male Gaze, this may be included in our video. But all of the surveys answers loosely based around the presentation of the band, linking with Q.7 Band performance is most important.   

 

 

 

Q.7) What is the most important in a Rock music video?

 

 

This question is integal for the creation of our music video, as it allows us to focus on aspects that the audience wants to the video to contain. The major factor is the performance of the band, within the video, over 70% stated this. The lowest rated attribute is the setting in which the video is filmed, this may be due to many of the rock music videos being set in similar areas. Others such as narrative and costumes were present in of 50% of the surveys.


Q.8 What is your Favorite Song?

Due to the subjective nature of the question the data has been presented by genre.

The conclusion that can be concluded from the results, is that the video must focus on the performance of the band and how they are presented. This neglactes the 'Jane' narrative but as other stated they enjoy a intriguing narrative.

 

 

Call Sheet

Call sheet from 0Dan0

This is a call sheet which contains the collated essential info we will use during filming.

Poster Analysis (Dan Spurway)

Poster Analysis:

The poster features the Royal Albert Hall. The Hall has had colour filters applied to it, in order to blend well with the background pattern. The elements of background relate closely to the band’s logo, which consists of multiple dots. I believe the dots signify the stage lights, with the iconic and classic light backdrops that appeared in classic concerts of famous bands. The word “Killers” takes up approximately a fifth of the poster, which is conventional with many Rock Posters, especially AC\DC, whose posters take up as much as a third of the poster, such as AC\DC’s “Live at Donington” poster as the logo’s style is recognised and instantly linked to the band.

Although the background appears to just relate to the logo, with the use of spots, I’d especially like to point out the precision of the spots against the Hall. When you look from a distance, it appears the spots go behind the Hall. However, if you look closer, you’ll see that the spots get much smaller and align perfectly with the outline of the Hall.

In addition, the elements are all placed exactly in the centre. The purpose behind this is that the viewer’s eye is immediately drawn to the centre. Typically, we read from left-to-right, but for the appearance that more of the page is taking, without large sections of open space being visible, the artist has placed these in the exact centre of the page.

Another method used by the artist to attract viewer’s attention is by highlighting the lines which exist in the Royal Albert Hall. These consist of the horizontal curved lines coming around the Hall, as well as the vertical lines on the roof, which generate a two-point reference to the front of the Hall. The fact that the front of the Hall is presence may appear to be amateur choice, but in fact, it’s cleverly chosen as the door and balcony window are centralised and the door faces the viewer with a welcoming presence. Also, the choice of the Royal Albert Hall was wise as it gives the band an element of class and importance, and the Hall is universally iconic.

Record label (Designs)

Record Label

Record Label:

First draft

When creating the logo, I decided to go with a font that Gibson use as their logo, and so that would help generate an image for what the band represents. The image being that the band has attitude and means business. The use of the specific font has connotations that are linked to the music industry, Gibson is a well recognised band name, but fortunately the font was not trademarked, allowing us to use it on our record label.      

Second Draft

For this design, us as a group came together and brainstormed ideas. We decided that the logo should have a predator as that would also benefit the band, and boost it's image. As a bonus, I decided to position the Vulture and guitar so that it appeared as if the Vulture was clutching onto the guitar and allowing it to soar with it. The use of the predator is a common trait that is used in many record label designs, as perviously discussed in the logo mood-board. But we may reduce the use of images in logo creation as the logo should be a more passive accompaniment to the Digipac and Poster, this more explicit design may deter from the work.     

9 Frame Analysis (Dave Waugh)

9 screen analysis from thedavev28

Music Video Analysis (Dave Waugh)

New divide is a music video which is very convention to the genre of rock, throughout the video several aspects or characteristics of the rock genre are portrayed in different ways throughout the video, the video starts with panning shots of the holograms of the band, this represents the advancement of technology, this also is a reference to the movie in which this music video is the soundtrack for which is transformers 2, a movie which contains robots which a very high level of technology, more of the hologram shots of the band are used when they are playing their instruments , therefore referencing to Jason Mittells theory of genre characteristics being used to sell the product , once again the hologram effect is used throughout the video which links towards the movie in which this song is the soundtrack for.

The main theme of the video which is just the band playing the song in a artificial hologram world which the cutaways to the film suggest that the narrative is not all that clear, this supports carol vernalillis’s theory of how the narrative of the video is fragmented or perhaps disjointed, the other aspects of this theory are also included in this video, these aspects include that there is no real resolution and that the video does not answer the question in which its asks.

However around the 1:41 mark the hologram effect is removed and the camera now shows all of the band performing their song on the set of transformers 2, however around the 1:50 mark the hologram effect comes back in.

Also throughout the video there are close ups of the vocalist which supports the theory of how many shots of the vocalist will sell the product.

 Towards the end of the song both the hologram effect and the normal band are used aswell as the movie cutaways, however at this point the band seem to have flames coming of off them , this is a very common theme with rock videos mainly because it is one of the many conventions of rock ( fire and explosions).

Overall the video does not have a very stable or solid narrative , due to this video siding with carol vernalillis’s theory of the narrative being fragmented and disjointed.

Shot Count (Dave Waugh)

Shot Count Approx. - 140

The Bon Jovi video - 'living on a prayer' is mid/fast paced, this is convention of the particular genre in which this particular song fits into (rock), also it is filmed inside a large stadium as the band is preparing to play a big show, the other conventions used in the rock genre which is visible throughout the video is the several shots that focus on the full band throughout the video.
The close up and medium shots on the lead singer are used constantly throughout the video, this supports Andrew Goodman’s theory of how the record company’s will demand a lot of close ups on the lead singer or man artist, this is also known as star image.
Several shots of the full band with their instruments are used through the video; this supports Jason Mittell’s theory that the industries use certain characteristics, which relate to the genre to sell the product, also the use of the pyrotechnics support Mittells theory of using the genre to sell as they are a conventional aspect / characteristic in the genre of rock.
Instruments such as the guitars and the drums are being shown throughout this video, this supports Barry Keith grant’s theory of the use of familiar or recognizable characteristics to gain an audience.