Poster Analysis (Dan Spurway)

Poster Analysis:

The poster features the Royal Albert Hall. The Hall has had colour filters applied to it, in order to blend well with the background pattern. The elements of background relate closely to the band’s logo, which consists of multiple dots. I believe the dots signify the stage lights, with the iconic and classic light backdrops that appeared in classic concerts of famous bands. The word “Killers” takes up approximately a fifth of the poster, which is conventional with many Rock Posters, especially AC\DC, whose posters take up as much as a third of the poster, such as AC\DC’s “Live at Donington” poster as the logo’s style is recognised and instantly linked to the band.

Although the background appears to just relate to the logo, with the use of spots, I’d especially like to point out the precision of the spots against the Hall. When you look from a distance, it appears the spots go behind the Hall. However, if you look closer, you’ll see that the spots get much smaller and align perfectly with the outline of the Hall.

In addition, the elements are all placed exactly in the centre. The purpose behind this is that the viewer’s eye is immediately drawn to the centre. Typically, we read from left-to-right, but for the appearance that more of the page is taking, without large sections of open space being visible, the artist has placed these in the exact centre of the page.

Another method used by the artist to attract viewer’s attention is by highlighting the lines which exist in the Royal Albert Hall. These consist of the horizontal curved lines coming around the Hall, as well as the vertical lines on the roof, which generate a two-point reference to the front of the Hall. The fact that the front of the Hall is presence may appear to be amateur choice, but in fact, it’s cleverly chosen as the door and balcony window are centralised and the door faces the viewer with a welcoming presence. Also, the choice of the Royal Albert Hall was wise as it gives the band an element of class and importance, and the Hall is universally iconic.