Digipac Analysis (Dave Waugh)

Digipac Analysis

This is a digipac for the album Riot act by pearl jam, pearl jam are recognized as a rock band, this can be shown /proven by the previous album work, however the brand identity of pearl jam is not shown on the front cover, but it is shown on the actual CD, this digipac is only 4 panes, the one that we shall be using for our product will be 6 panes, the overall theme of this digipac is meant to symbolize the band doing a live performance.

The first pane of this digipac or the title pane, a black background with the title of the album in the center, the album title is sown to have been scraped or possibly chiseled on, this could symbolize that this is underground music, in other words music that is not what you would expect to hear from the rock genre, therefore it is underground and away from popular culture, also on the 1^st pane there is 2 skeletons which look to be hiding behind what looks like prison bars, this could possibly be referencing to the name of the album ‘riot act’ mainly due to both prison and ‘riot act’ having a connection.

The second pane of the digital contains the Cd of the album ‘riot act’, the writing on the 2^nd pane is in block capitals and in white, this is so it would have stood out more to the audience, also in the background of the 2^nd pane pictures of the band are shown to be possibly recording or possibly performing the songs of the album, this sticks with the common theme of rock  (instruments shown to symbolize genre)

The 3^rd pane of the digipac consists of a dark location which what looks like spotlights which are slightly covered up by a smoke effect, all of these little feature suggest that the album is being performed in a possible underground location.

The 4^th and final pane of the digital shows the track list of the album, however this is different to the 2^nd panes writing as the 4^th pane goes back to the style of writing which was used in the 1^st pane (scraped or chiseled in), once again to symbolize the underground music theory, this is backed up by the dark background with the smoked out spotlights being used as the general background of the 4^th pane.