Record Label:
First draft
When creating the logo, I decided to go with a font that Gibson use as their logo, and so that would help generate an image for what the band represents. The image being that the band has attitude and means business. The use of the specific font has connotations that are linked to the music industry, Gibson is a well recognised band name, but fortunately the font was not trademarked, allowing us to use it on our record label.
Second Draft
For this design, us as a group came together and brainstormed ideas. We decided that the logo should have a predator as that would also benefit the band, and boost it's image. As a bonus, I decided to position the Vulture and guitar so that it appeared as if the Vulture was clutching onto the guitar and allowing it to soar with it. The use of the predator is a common trait that is used in many record label designs, as perviously discussed in the logo mood-board. But we may reduce the use of images in logo creation as the logo should be a more passive accompaniment to the Digipac and Poster, this more explicit design may deter from the work.
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